#EVERYDAYLIFE

Berlin FW 2013/14

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THE PROJECT

EVERY DAY LIFE in BERLIN

The Fall/Winter 2013/14 campaign by O.X.S. makes a stop in Berlin

Next stop, Berlin: the advertising campaign for Fall/Winter 2013/14 by O.X.S. makes a stop in the German capital. An intense route, documented through photos and videos on the internet, which tells about daily life, of working people, about those who enjoy nightlife, about who plays a broken guitar in the middle of the street… about reality! An authentic logbook that becomes an emotional video and an idea for an original campaign. Protagonists are the O.X.S. shoes and humanity according to O.X.S.: all those people that have an elective affinity with the brand and travel on its same frequencies becoming testimonials of the brand in real life, the natural habitat for the brand’s footwear. The nerve centre of new trends and key city of an alternative youth culture, Berlin has become a symbol of rupture and freedom, the cradle of the most important artistic avant-garde movements. The perfect setting to represent the background of a north-European metropolitan feel that embraces the brand’s soul fully; a journey in search of humanity around the world in the cities more akin to O.X.S. that, after stopping in New York and London, discovers the various souls of Berlin.

Berlin VIDEOGALLERY

Berlin PHOTOGALLERY